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Absentee Owners
Property owners who do not live in the property.
Why should I market to these leads?
Absentee Owners or Landlords are great potential seller leads as they often do not have the same type of emotional attachment to a home as owners who live in the property that they own. Your marketing efforts could serve as a ‘trigger’ for them to cash out and move on from the property.
Active Listing
An active ‘For Sale’ property listing on the MLS.
Why should I market to these leads?
Any home for sale is an opportunity for a deal. Reaching out to the agent or broker for additional information will help you get important details to be able to analyze a potential deal. Realeflow will also combine these listings with additional property information so you know what other categories the property falls under (Ex. pre-foreclosure, vacant).
Cash Buyers
Owners who have likely paid cash for their property.
Why should I market to these leads?
Cash Buyers often have the liquid capital to help fund your deals. They are often in the real estate investing business and can also be used as investor leads for wholesale transactions
Free and Clear
An equity based lead, these properties are owned without any mortgage and are thus ‘Free & Clear’ of any debt.
Why should I market to these leads?
These property owners do not have to concern themselves with ensuring that they receive full market value for their home to pay off their mortgage. An opportunity for an easy, quick sale without having to worry about bringing their home to ‘retail’ condition may be appealing to these owners.
High Equity
An equity based lead, these properties are owned with a mortgage on the property and the loan-to-value is less than 60%.
Why should I market to these leads?
A homeowner with a large amount of equity in their home does not have to worry as much about ensuring that the purchase price covers the cost of their mortgage. Any offer over their current debt is money in their pocket. High equity homes also tend to be longer term owners and may be open to the possibility of an easy exit while cashing in on their home’s equity.
Low Equity
An equity based lead, these properties are owned with a mortgage on the property and the loan-to-value is greater than 80%.
Why should I market to these leads?
Low equity homeowners are often constrained by the debt on their home. With little equity, they need to make sure that the purchase price covers their existing debt. Adding on broker/agent fees of 6% to 7%, it may become impossible for them to sell their home without bringing cash to closing, something that most homeowners are not interested in doing. In a situation where they need or want to exit the property, there are few options for these sellers. Investors who offer solutions, whether a short-sale or a sale without an agent, may be the answer these homeowners are looking for.
Upside Down
An equity based lead, these properties are owned with a mortgage on the property and the loan-to-value is greater than 100%.
Why should I market to these leads?
This scenario is one that every homeowner is fearful of - owing more on your house than what it’s worth. A sense of hopelessness can occur as the possibility of a retail sale is difficult as BPOs will often prevent new financing to be put in place for a potential buyer. The home may also be in need of repairs that cannot be afforded. These make great short-sale leads where you can work with the seller and the bank to negotiate a win-win-win.
Tax Delinquent Activity
These properties have had a tax delinquency noted in the past 36 months.
Why should I market to these leads?
Tax Delinquency can be an indicator of financial distress, potentially making these properties great investment deals.
PLUS EVERYTHING YOU NEED TO SCALE.
Tools designed to automate your inbound marketing strategy, deliver more leads, and increase profits.
Leadpipes
Instantly search for seller, buyer, and private lender leads.
Direct Mail
Automated single-step and multi-touch direct mail campaigns.
Ai
Build Superlists of hyper-targeted leads so you’re always marketing to the right people at the right time.
Email Marketing
Automated email messages keep contacts consistently engaged and increase conversion.
Marketing Library
A full suite of real estate marketing materials.
Widgets/Forms
Forms and widgets capture opt-in data on existing websites.
Property Listings
Automatically create property-specific listing pages when you’re ready to sell.
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Tools designed to accelerate your business and give you more time to do the things you love.
Hammerpoint
Repair estimates and rehab plans without the contractor.
Deal Analyzer
You tell us what you know, we tell you if it’s a good deal
CRM
Your virtual filing cabinet organizes contacts, properties, and much more.
Comparables
Build free real estate comp reports with a single click.
Paperless Office
Manage all inbound and outbound paperwork electronically.
Power Linking
Grant access to those involved in handling your deals.
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